Success in Using Covert Hypnosis When Making Graphics Design
- Nick K.
The word ‘covert’ connotes something that is hidden, concealed, disguised. Linking the word with hypnosis makes it sound more manipulative because hypnosis is an induced trance state resembling sleep, characterized by heightened susceptibility to suggestion. In using covert hypnosis when making graphics design, the designers actively set out manipulative signals to increase the sales of their products.
This whole technique is getting more and more criticisms from consumers and religious sectors alike. There are religions which condemn the abuse of hypnotism, recognizing it as a technique that when abused, can manipulate people to doing things that they normally would not. One example is to manipulate buyers in purchasing things online that are actually not needed by the buyer. But the fact that they were tempted to buy makes the whole idea alarming for some.
Hypnosis is a technique that has been used for over a thousand years. It may have been known differently then, but the same basic principles still applies. The use of hypnosis has been under suspicion since those times and the present world is still suspicious of it. Used out in the open, it is already alarming; used covertly makes it repugnant for some.
It is undeniable that advertising companies are using covert hypnosis when making graphics design. The success of their increasing sales is the only proof one needs to see that the designs are working on the consumers. Recognizing what works makes for more professionals to learn the technique and apply it in their own businesses. Does that make them evil people?
Evil really means something that is morally wrong or bad; immoral; wicked; harmful and injurious. Some have labelled those using covert hypnosis when making graphics design as evil. But those on the receiving end of that label dismiss it as jealousy at the success their company has gained since using the technique. Does that mean capitalism is evil? That is a question that deserves another article altogether.