How To Use Sales Techniques To Be More Successful?

How To Use Sales Techniques To Be More Successful?

- Nick K.

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All of us are doing business one way or the other. Whatever is the profession, we will be negotiating, persuading, communicating and influencing people. Everyone will be trying to make others cooperate to get their aims accomplished. You have to develop the quality of good salesmanship to succeed in life. An executive, employee or a parent will be more effective if they can use the sales techniques in their life. But we all think that selling is low level type of activity. A salesman is actually responsible for improving business in any organization. A salesman has the power to attract peoples towards products. The selling of the products and services is the fact that keeps everyone employed. So salesman has a vital role in the society.


Gap analysis is the basis of effective sales technique. It gives a clear description of the idea, product and service a person need. After gap analysis a salesman can decide on the way to present his demonstration to capture the attention of the clients. People often makes the decision of a purchase based on the feeling of owning and enjoying a particular product or service. So selling is an act of persuading people. An effective sales technique revolves around three factors. The first factor is the feeling of dissatisfaction in the mind of the customer about a product. The second factor is the state of greater satisfaction.  The final factor is the activities that you do to persuade a person to buy a product or service.


Making people to do something that you want accomplish lies in your ability to influence people. There should be a gap between their current situation and optimal situation. A good salesman will have the ability to identify the magnitude of this gap. They will then try to widen this gap by creating the feeling of dissatisfaction. A salesman can persuade you and make you more dissatisfied with a current product or service you are enjoying. People buy a product to find a solution to a certain problem. A salesman must have the ability to find out the problem of other people. The more you understand the problem you can always find methods to place your product in the gap. As the size of the problem increases your chance to place your product will also increase.


Self esteem is the most sacred thing in the life of people. If you identify areas that can increase the self esteem of a person, you can show them ways to attain it. People will be more motivated to buy your product if they think that your product or service will increase their self esteem. Actually all advertisements are focusing on increasing this gap. It show how much better can you be by using a particular product or service. Gap analysis is based on asking questions to identify problems in the mind of the client. Good questions aimed at finding the correct problem is the core of gap analysis. This technique can be applied in the everyday life to be more successful.